Sunday, March 14, 2010

Spring Ahead With a Fresh Look



Day one of daylight savings means you moved your clocks ahead by an hour and switched the batteries in your fire alarms. At least that's what happens in my house. It also means that you've got a good cleaning on your mind, renewed enthusiasm at work and at play, and a fresh look at life - and this goes for your website too!

Here are five quick steps to make sure your website doesn't look like the last vestige of winter:

1. Double check the "In the News" section of your site and move everything older than two weeks to your "archive" page. (1-A - create an "archive" page if you don't have one)

2. Read through EVERY page of your site to ensure accuracy, clarity, and consistency. If your website is anything like most it wasn't created in a single day by a single author which means the tone and consistency throughout may be slightly different. Check for spelling and grammatical errors too. (My biggest challenge.)

3. Click through every page and every link. Some links may be broken or no longer be available and this is a huge pet peeve for me and many others. There's nothing worse than not being able to access what you want.

4. Changed your logo lately? Then you better make sure the old version has been completely removed and the updated version everywhere it needs to be.

5. Changed staff or leadership lately? Update the "Contact" or "Board" page. Chances are you'll need to.

In our quest to stay on top of technology we often forget to do those things that matter most so take some time to walk through your site and make sure your house is in order. Your clients, members, and visitors will appreciate your efforts.
Photo Credit: Photo courtesy of www.public-domain-photos.com

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